LALIGA: a watch party for El Clásico held in Paris (FRA) with the agency Aono, on 11/05/2025

LALIGA, accompanied by the agency Aono, organised a watch party to coincide with El Clásico between FC Barcelona and Real Madrid CF ( 4-3 win for Barça, Matchday 35 of the 2024-25 LALIGA EA Sports season) on Sunday 11/05/2025 (kick-off at 16:15 CET). The event took place at the Café Oz in Austerlitz (13^th arrondissement), and was attended by "700 to 800 people before kick-off," said Bastien Peyre, LALIGA's representative in France, to News Tank Football on 12/05/2025.

"In 2017, LALIGA launched a strategy aimed at internationalisation in order to make up for its deficit in international TV rights, compared with the Premier League, for example. We set up several offices and appointed delegates: today, LALIGA is represented in around forty countries. By organising this type of event, we aim to create value by contributing our expertise and working with agencies such as Aono, who offer the experience needed to roll out this type of project," explained Peyre.

Physical events were organised by the Spanish League in 19 countries to coincide with the match. In France, the watch party…