Juventus FC: Jeep (car manufacturer) & Visit Detroit (tourism) main shirt sponsors from 2025-26

Jeep, an American car manufacturer belonging to the Stellantis group, and Visit Detroit, the convention and tourist bureau of the city of Michigan (USA), have become the main shirt sponsors of Juventus FC (Serie A Enilive) as part of a "multi-year agreement" from the 2025-26 season, announced the club on 13/05/2025.

The agreement will see a "combined logo" of the two organisations appear on the front of the shirts of the men's, women's (Serie A Femminile eBay) and youth teams in their respective domestic leagues, while only the Jeep logo will appear on the men's team shirts for international matches. Visit Detroit has also become the first tourist office to be the main shirt sponsor of a Serie A team.

• Jeep will once again appear on the front of Juventus' kit, after having been the main shirt sponsor for the 2012-2024 cycle for the men's team (€45m per season), and until 2022-23 for the women's team (replaced by Fem media in 2023-24).
• In 2024-25, the Turin club has been displaying Save the Children, a British NGO dedicated to the protection of children, for both teams.