Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2025-2030)

News Tank Football - Paris - News #398306 - Published on
©  TSG 1899 Hoffenheim
SAP, main shirt sponsor of TSG Hoffenheim until 2029-30 - ©  TSG 1899 Hoffenheim

German IT company SAP has extended as a major partner and main shirt sponsor of TSG 1899 Hoffenheim (Bundesliga) for a further five seasons (2025-2030), announced the club on 15/05/2025.

As part of the extended agreement, valued at €4.5m per year over the 2020-2025 cycle, the brand also becomes the sleeve sponsor of the German club's women's...

©  TSG 1899 Hoffenheim
SAP, main shirt sponsor of TSG Hoffenheim until 2029-30 - ©  TSG 1899 Hoffenheim

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