Premier League: Cazoo (Motors) relaunches its sponsorship strategy via a partnership with Brentford

Motors, a British used vehicle sales platform and sponsor of Brentford FC (Premier League), has expanded its partnership with the club and is positioning its Cazoo brand as part of a "multi-year agreement," announced the two parties on 15/05/2025.

Motors, a partner of the English club since the start of the 2024-25 season, acquired the Cazoo platform (which was in receivership at the time) in June 2024, before relaunching it on the British market in March 2025. Cazoo, a London-based company also specialised in online used vehicle sales, had launched in 2018 and rolled out a marketing strategy in the European Top 5 by becoming the main shirt sponsor of seven clubs between 2020 and 2022, before announcing the cessation of its European (non-UK) operations and the end of its sponsorship agreements due to financial difficulties on 08/09/2022.

"The switch will leverage the success of the Brentford partnership to date and accelerate reach and engagement with the Cazoo brand, building on its existing history of sponsorship and brand recognition in football. As the new face of the…