Spain: Kingdomway (dietary products) becomes a partner of the Liga BBVA and Liga Adelante in China

News Tank Football - Paris - News #39876 - Published on 21/04/15 at 18:44
©  D.R.
©  D.R.

Kingdomway, the Chinese dietary products group, has partnered with the Spanish LFP as well as becoming a partner of the Liga BBVA and Liga Adelante, announced the league on 20/04/2015.

The dietary products brand Jolo Heart will use the image of the Spanish league for its communication campaigns in the Chinese market. Kingdomway is the second Chinese company to become a partner of the LFP after Huawei, the IT and electronics group.

  • The LFP generated €35m in sponsorship and licensing revenue during the 2013-14 season.
    • These revenues are expected to increase by 15% in 2014-15.

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Kingdomway
  • Sector: food company specialising in dietary products
  • Founded: 1997
  • Headquarters: Xiamen (China)
  • Staff: 1000 employees
  • 2014 turnover: 1.568bn yuan (€236m)
  • Partner: Spanish LFP
Kingdomway
…

©  D.R.
©  D.R.

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