Bundesliga: Bayern Munich announce excludive media partnership in the USA with MSN

MSN, the media branch of the American computer software company Microsoft, has partnered with FC Bayern Munich (Bundesliga) for the distribution of premium and exclusive content of the club in the United States, the German club announced on 17/04/2015.

The content partnership includes written and video content of Bayern Munich in the US across all MSN platforms and connected devices, notably on the company's Internet platform MSN.com. Bayern Munich are the first football club to have an exclusive presence on MSN’s US platforms.

• "The media partnership with MSN is another important step for our internationalization strategy. Millions of people will receive exclusive FC Bayern content via MSN. Together, we are bringing our US fans closer to our club, our brand, and our philosophy," stated Karl-Heinz Rummenigge, chairman of FC Bayern Munich, on 17/04/2015.
• The former German international Franz Beckenbauer, Bayern Munich's international ambassador, will contribute a weekly column to MSN.com.

FC Bayern Munich opened an office in New York to develop its brand in USA

• FC Bayern…