Deal Tracker: MLS, Everton, DFB, RC Lens... the latest sponsorship agreements in football

• Tipico, a sports betting operator registered in Malta, has signed an agreement with the Deutscher Fussball Bund to become the main partner of the 3.Liga for three seasons (2025-2028). The brand will display its logo on the sleeves of the shirts of the 20 clubs in Germany's third division.
• Hudl, an American company specialised in sports performance analysis, has become an official partner of Fulham FC (Premier League) from 2025-26. The solutions provided by Hudl will enable the club to "enhance injury prevention strategies, manage player workloads more precisely, and ensure training is consistently performed in optimal physical condition."
• Hill Dickinson, a British business law firm, has acquired the naming rights to Everton FC's (Premier League) new Bramley-Moore Dock stadium (Liverpool, ENG) as part of a "long-term agreement" from the 2025-26 season.
• Krys, a French optical and hearing care brand, has become an official partner of RC Lens (Ligue 1 McDonald's) for three seasons, i.e. the 2025-2028 cycle.
• German tyre brand Continental is to continue as an official partner of…