FFF: Crédit Agricole (bank) title sponsor of the Coupe de France for three seasons (2025-2028)

French bank Crédit Agricole has extended its partnership with the Fédération Française de Football to become the title sponsor of the Coupe de France "for the next three seasons" (2025-2028), announced the two parties on 24/05/2025. The competition will be known as the "Coupe de France Crédit Agricole" from the 2025-26 edition.

This is the first naming agreement signed by the FFF for the competition since its inaugural edition in 1918. The value of the contract "is well in excess of €10m" for the period, according to Philippe Diallo, president of the FFF, which has also indicated that it is looking for a title sponsor for the women's Coupe de France (of which Crédit Agricole is an official partner).

The banking group has been involved with the FFF since 1974, and on 12/07/2023 extended its partnership with the FFF for a further five seasons (from 01/07/2023 to 30/06/2028). Under this agreement, valued at between €8m and €10m a year over the previous cycle (2018-2023), the brand will display its logo on the training kit of the French national teams, as well as on the front of the…