Formula 1: PepsiCo (food & beverages) official partner of Formula One Group for the 2026-2030 cycle

The American food group PepsiCo has become an official partner (2^nd level) of Formula One Group for the 2026-2030 cycle, announced the body on 27/05/2025.

As part of the agreement, the group will position three of its brands:
• Sting Energy as the official energy drink of Formula 1;
• Gatorade (sports drinks) as the official sports drink and partner of the sprint races;
• Doritos (snacks) as the official salted snacks of F1.

"With Formula 1’s fanbase of more than 820m people worldwide and PepsiCo's enormous coverage of over 200 markets, the two brands together have unrivalled opportunities to engage existing, new, and diverse audiences around the world at an unprecedented scale," said Formula One Group.

"PepsiCo's broader brand portfolio will become deeply integrated into the Formula 1 ecosystem through pouring and supply across its extensive soft drinks and snack portfolio at all Formula 1 Grands Prix from 2026. PepsiCo will also leverage its expansive retail footprint to create an unmissable connection between F1 fans through F1 themed packaging, point of sale materials, and fun…