2024-25 Champions League final: €9.2m in advertising revenue generated by 93 brands on M6

Advertising revenue of €9.2m was generated by the 93 brands behind the 120 adverts shown around the 2024-25 Champions League final (5-0 victory for Paris Saint-Germain over FC Inter Milan), broadcast on the French private free-TV channel M6 on Saturday 31/05/2025, according to data from Kantar Media published on 02/06/2025.

This figure takes into account the advertising spots shown before (41 adverts), during (40) and after (39) the match. Japanese video game console manufacturer Nintendo was the advertiser which spent the most on advertising, with €451,600 for the broadcast of four adverts. Nintendo was ahead of French car manufacturer Renault Group, which ran just one advert, the most expensive of the event, priced at €369,300. French cosmetics group L'Oréal complete the top three (€325,000 for two spots).

It's worth noting that six of the 10 advertisers with the biggest advertising budgets for the match were French brands: Renault, L'Oréal, Michelin (€225,200), Winamax (€223,000), Leroy Merlin (€212,600) and Project X Paris (€197,800).

The longest advert was broadcast by American…