NBA: the franchise Atlanta Hawks offers fans the chance to buy play-off tickets on Twitter

The NBA franchise the Atlanta Hawks announced an offer which would allow its fans to buy play-off tickets directly through the social network Twitter on 20/04/2015. The system allows the buyer to get tickets without leaving Twitter, through a "buy" button that redirects to a shopping platform.

The initiative is being carried out in collaboration with Flightly, a digital marketing agency which is a partner of Twitter. The social network is testing the scheme -- at the moment the service is only available in the US -- and is not taking any commission on sales.

Selling of Hawks tickets on Twitter

• When users click on the "buy" button, they are taken to the following screen where they can buy tickets for the game:

• Twitter hopes to increase its advertising revenue by charging companies that want to place the "buy" button on their Twitter page, making it accessible even to users who are not followers of their account.
• Slayer…