Bundesliga: Infront extends as Werder Bremen's marketing agency until 2035-36

Infront Sports & Media, the Swiss media rights and marketing agency, has prematurely extended its contract as the exclusive marketing agency for SV Werder Bremen (Bundesliga) until the end of the 2035-26 season, announced the club on 05/06/2025.

The two entities, which have been linked since 2008, had previously extended their partnership until the end of the 2028-29 season on 12/10/2014. Infront will continue to market the club's main rights, starting with shirt sponsorship and "other stadium rights such as LED boards, the video walls and other advertising spaces in the Weserstadion."

This agreement should also facilitate the search for a title partner for the Weserstadion, operated by Bremer Weser-Stadion GmbH, a company owned equally by the club and the city of Bremen (GER). The stadium, named Wohninvest Weserstadion for the 2019-2024 cycle, lost its title sponsor in summer 2024 following the insolvency of the Wohninvest property group and the termination of all its contracts and partnerships, announced on 28/06/2024.

"We have more room for manoeuvre in the search for a…