Infront: partnership with Formula One Group for the distribution of F1 media rights in 7 territories

Infront has entered into a partnership with Formula One Group to market the media rights for the Formula 1 World Championship in seven territories as part of a multi-year agreement from 2026, announced the Swiss agency on 05/06/2025.

The agreement includes the distribution of broadcasting rights for the Grand Prix, sprint races, free practice and qualifying. "Distribution will be split between Arena Sport - covering Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia - and CME, which will broadcast across Croatia and Slovenia via RTL, Pop TV, Kanal A, and the Voyo platform," explained Infront.

This is the agency's first agreement for the distribution of Formula 1 rights. "This new partnership adds to Infront's growing motorsport portfolio, which includes long-standing media rights management for the FIA World Endurance Championship, including the 24 Heures du Mans, and ownership of MXGP (World Motocross Championship)."