FIFA: PIF (Saudi sovereign wealth fund) official partner of the Club World Cup 2025

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, has become an official partner of the Club World Cup 2025, announced FIFA on 05/06/2025.

"The partnership reflects FIFA and PIF's shared vision to enable greater participation in sports by unlocking new opportunities, fostering innovation and engaging fans around the world. With a focus on youth, the partnership will provide opportunities for young people, supporting FIFA in its efforts to engage and inspire at a grassroots level," said the world governing body. Saudi Arabia will also host the 2034 edition of the World Cup.

• This announcement comes after the Qatari airline Qatar Airways extended its partnership with FIFA to become an official partner of the Club World Cup 2025 on 04/06/2025.
• The Saudi Arabian sovereign wealth fund thus becomes the seventh official partner of the competition organised in the United States from 14/06 to 13/07/2025, alongside Hisense (electronics), AB InBev (beer), Bank of America (bank), Coca-Cola (beverages), Visa (payment solutions), Taittinger (champagne) and Motorola…