DAZN: partnership with TikTok (social network) to promote the Club World Cup 2025

DAZN has partnered with the social network TikTok to promote the FIFA Club World Cup 2025, announced the OTT sports platform on 04/06/2025.

"As part of the campaign, a curated FIFA Club World Cup Hub on TikTok will serve as the central destination for content, live updates, and fan engagement throughout the tournament. DAZN will also create content featuring behind-the-scenes access, match highlights, creator/athlete takeovers, and real-time fan reactions. Select DAZN original programming will be optimised for TikTok," explained the UK streaming service, adding that "in the past year alone, over 51 million football-related videos have been published on TikTok."

All matches in the competition will be broadcast free of charge on DAZN. The platform acquired the worldwide broadcasting rights for the Club World Cup from FIFA on 04/12/2024. It obtained these rights for $1bn (€952m as of 04/12/2024) according to the Financial Times.