Deal Tracker: RFEF, FIFA, UEFA, Chelsea FC... the latest sponsorship agreements in football

• The ElPulpo clothing brand has become an official collaborator (4^th level) of the Real Federacion Espanola de Futbol and the official tailor of the Spanish men's national team from 2025.
• Nike will succeed Kappa as official equipment supplier of SM Caen (relegated to National 1 for the 2025-26 season). The American brand has also extended its partnership with another third division club, Dijon FCO, for the 2025-2030 cycle.
• Carling, a beer brand belonging to the Canadian-American group Molson Coors, has become an official partner (2^nd level) of Chelsea FC (Premier League) as part of a "long-term" agreement from the 2025-26 season.
• Two sponsors have joined the ranks of FIFA Club World Cup 2025 partners: Qatar Airways and the Public Investment Fund, the sovereign wealth fund of Saudi Arabia.
• Volkswagen has become the 15^th global partner of UEFA Women's Euro 2025, to be held in Switzerland from 02 to 27/07/2025. The German car manufacturer had previously committed to UEFA as a sponsor of the 2022 edition of the competition.

This table allows you to find all the major…