Como 1907: launch of SENT Tourism, a "luxury tour operator" designed to enhance matchday experiences
Como 1907
Activity: Italian professional football clubFounded: 1907President: Mirwan SuwarsoMain partners:• Uber (taxi application): main shirt sponsor, 2024-2027• adidas (equipment supplier): from…
(Serie A Enilive
Italian football's first division, 20 clubs (Enilive acquired the naming rights from 2024-25)
) has launched "SENT Tourism", a "luxury tour operator that transforms matchday into a lifestyle experience," announced the club on 09/06/2025.
"With SENT Tourism, the club extends its identity into the realm of elite travel, fusing the thrill of the game with the beauty, culture, and elegance of Lake Como and Italy's top-tier locations. SENT Tourism offers a range of exclusive experiences designed to connect fans, families, and corporate clients to the emotional and sensory world of Como 1907:
• Platinum and Gold Matchday Packages: VIP access to Como 1907 games, gourmet hospitality, player meet-and-greets, and curated cultural tours.
• Luxury Lake Living: Private seaplane tours, villas, yachts, and bespoke lakefront adventures that celebrate Italian lifestyle.
• Signature Events Calendar: From family-friendly packages tied to Como's Summer Camps, to the launch of the Como Cup (23-27/07/2025), to once-in-a-lifetime experiences around the Milano-Cortina Winter Olympics."
SENT Tourism can also organise tailor-made MICE (meetings, incentives, conferences, and exhibitions) and networking events combining sport, business and luxury.
"Our goal is to position Como 1907 as the heartbeat of luxury football travel" (M. Suwarso, Como 1907)
• "Our goal is to position Como 1907 as the heartbeat of luxury football travel.
• We're not just hosting fans - we're inviting the world to live football through the lens of Como: stylish, soulful, and uniquely Italian."
Mirwan Suwarso, president of Como 1907
Como 1907
Activity: Italian professional football club
Founded: 1907
President: Mirwan Suwarso
Main partners:
• Uber (taxi application): main shirt sponsor, 2024-2027
• adidas (equipment supplier): from 2024-25
Partners:
• acinque (energy)
• Neuberger Berman (investment firm)
• Polytron (audio appliances)
• S. Bernardo (water)
• LeoVegas.news (infotainment)
• Ferrari Trento (sparkling wine)
• Nowatch (fitness & health tracker)
• MatchWornShirt (auction site)
• Palybet.io (betting & online casino)
• Brioni (luxury fashion): official tailor since 2025-26
Consultancy partner: Roc Nation Sports International
Category: Professional Clubs
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# 13911, created on 31/08/22 at 10:03 - Updated on 06/08/25 at 14:22