FC Inter Milan: partnership with Fanatics (USA) to develop retail & e-commerce (2025-2035)

FC Inter Milan (Serie A Enilive) has entered into a partnership with Fanatics, a US-licensed manufacturer and distributor of sports products, "to expand its merchandise and licensing reach both across Italy and into every corner of the world," announced the club on 11/06/2025. The agreement will run for ten years, until 2035.

The agreement will enable the Italian club to market exclusive collections and products with designs tailored to certain local markets. Fanatics will also be responsible for improving the e-commerce experience for fans and managing product availability. This collaboration will be managed by the group's Italian office, based in Milan (ITA).

As part of the agreement, the Milanese club will be represented at Fanatics Fest, a consumer event dedicated to sport and entertainment organised by the American brand in New York (USA) from 20 to 22/06/2025. "As our international presence continues to expand across every continent, it has become increasingly important for us to stay connected with our fans, wherever they may be," said Giorgio Ricci, chief revenue officer at…