SL Benfica: launch of an immersive online shop with an AI-generated multilingual assistant

News Tank Football - Paris - Initiative #401315 - Published on 11/06/25 at 16:00
©  SL Benfica
SL Benfica's online shop, with AI-generated virtual assistant - ©  SL Benfica

SL Benfica (Liga Portugal Betclic) have launched an immersive shop with an AI-generated multilingual conversational assistant in collaboration with US company Infinite Reality, announced the club on 11/06/2025.

"This immersive web experience allows fans to engage with the club's content and shop the latest merchandise, all with a dynamic...

©  SL Benfica
SL Benfica's online shop, with AI-generated virtual assistant - ©  SL Benfica

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