Italy: Bazr (e-commerce/streaming) official partner of Lega Serie A from the 2025-26 season

Lega Serie A has entered into a strategic partnership with Bazr, an Italian platform specialised in the sale of streaming items by content creators, to market match balls for its competitions (Serie A Enilive, Coppa Italia Frecciarossa and EA SPORTS FC Supercup) from the 2025-26 season, announced the Italian professional league on 11/06/2025.

Bazr will be an official partner, the second level in the league's sponsorship hierarchy, alongside nine other brands.

Launched in February 2025 and available on Apple Store and Google Play, the Bazr app has 500,000 downloads and is valued at €100m. The items offered for sale by Lega Serie A, which thus becomes the first European league to partner with Bazr, will be authenticated by the blockchain platform Socios.com, an official partner of the body since 2021.

"The success achieved in recent years with the auctions of the balls of the goals of our competitions demonstrates how much Serie A fans want to feel an active part of the event, and how much potential there is in the valorisation of our assets," said Luigi De Siervo, CEO of Lega Serie A.