Real Madrid: Louis Vuitton (LVMH) signs 1^st deal with a football club, as official tailor from 2025

Louis Vuitton, the LVMH group's luggage, accessories and clothing brand, has become an official tailor of Real Madrid CF (LALIGA EA Sports) from 2025, announced the two parties on 13/06/2025. The agreement also covers the Madrid club's women's team (Liga F Moeve) and basketball teams (Liga Endesa and Liga Femenina).

As part of the agreement, Louis Vuitton will become the club's third-largest sponsor and will provide the players with a collection comprising "tailored garments, shoes, accessories and luggage," said Real Madrid. The brand succeeds the Italian brand Zegna, which has been the club's official tailor since the 2022-23 season.

The signing of this agreement, Louis Vuitton's first with a football club, comes as Real Madrid prepares to compete in the Club World Cup 2025 in the United States (14/06 to 13/07), a competition whose trophy is designed by another LVMH group brand, the American jewellery company Tiffany & Co. Louis Vuitton, a partner of the Paris 2024 Olympic and Paralympic Games, also supplies the trophy cases for a number of competitions, including the FIFA World…