Juventus FC: WhiteBit (crypto) succeeds Azimut as sleeve sponsor for three seasons (2025-2028)

WhiteBit, a Ukrainian cryptocurrency trading platform, has become the sleeve sponsor of Juventus FC (Serie A Enilive) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 16/06/2025. The agreement also applies to the Club World Cup 2025 (being played from 14/06 to 13/07).

The platform ranks second in the Italian club's sponsorship hierarchy, alongside five other brands. "This strategic collaboration strengthens Juventus' commitment to digital transformation, exploring the potential of new technologies to increase interaction with fans and support long-term commercial and community objectives," explained the club, which will be offering "exclusive digital content, innovative activations and joint initiatives" with its sponsor. WhiteBit will also become an official partner of the club's women's team (Serie A Femminile eBay), but will not be displayed on the club's shirts.

The brand succeeds Azimut, an Italian company specialised in asset and wealth management, which was displayed on the Turin club's sleeve during the 2024-25 season. Juventus have also welcomed two…