Brentford FC: Cazoo (automotive e-commerce) succeeds PensionBee as sleeve sponsor from 2025-26

Cazoo, a British online used car retailer belonging to the Motors Group, has become the sleeve sponsor of Brentford FC (Premier League) from the 2025-26 season, announced the club on 17/06/2025. The agreement also covers the club's youth and women's (Barclays Women's Super League) teams.

• Motors, a partner of the English club since the start of the 2024-25 season, had acquired the Cazoo platform (then in receivership) in June 2024, before relaunching it on the UK market in March 2025 and positioning it as part of its agreement with Brentford under an agreement announced on 15/05/2025.
• Launched in 2018, Cazoo rolled out a marketing strategy in the European Top 5 by becoming the main shirt sponsor of seven clubs between 2020 and 2022, before announcing the cessation of its European (non-UK) operations and the end of its sponsorship agreements due to financial difficulties on 08/09/2022.

Cazoo succeeds British pension fund PensionBee, which featured on Brentford FC's sleeve sponsorship space over the 2023-2025 cycle. The English club will also be welcoming a new equipment supplier…