Real Betis: partnership extended with Hummel (2025-2035), with shirt production managed by the club

News Tank Football - Paris - News #402311 - Published on 19/06/25 at 08:40
©  Real Betis Balompié
Ramón Alarcón Rubiales, CEO of Real Betis Balompié & Jose Coe García, president of Hummel - ©  Real Betis Balompié

Real Betis Balompié (LALIGA EA Sports) have extended their partnership with Hummel for the next ten seasons (2025-2035) in order to adopt "a new business model" under which the Spanish club, accompanied by the Danish equipment manufacturer, will produce its shirts and textile merchandise, announced the club on 18/06/2025.

"This is a change in...

©  Real Betis Balompié
Ramón Alarcón Rubiales, CEO of Real Betis Balompié & Jose Coe García, president of Hummel - ©  Real Betis Balompié

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