ESTAC Troyes: Puma succeeds Le Coq Sportif as equipment supplier from 2025-26

Puma is to become the new equipment supplier of Espérance Sportive Troyes Aube Champagne (Ligue 2 BKT) from the 2025-26 season as part of a "multi-year agreement," announced the club on 19/06/2025. The agreement covers the men's, women's and youth teams, "as well as all the club's staff."

Through this collaboration, ESTAC joins the large Puma family, which is already linked to eight clubs in the City Football Group," added the French club, which was acquired in September 2020 by the group that owns Manchester City FC (Premier League), New York City FC (MLS) and Melbourne City FC (Isuzu UTE A-League). "This new collaboration will include the launch of a new range of shirts, lifestyle capsule collections and original initiatives, for supporters of the club and beyond."

The German brand has prematurely taken over from its French counterpart Le Coq Sportif, which re-signed with ESTAC for a further two seasons (2024-2026) on 03/04/2024, as part of an agreement that began in 2019-20. The brand belonging to the Airesis group, which has been in financial difficulties since the financial…