Capgemini (IT): "We've seen a sharp acceleration in our sports activities" (Thomas Hirsch)

"We've seen a sharp acceleration in our sports activities over the last four years. First of all, the group has a strong attachment to rugby, particularly through its founder Serge Kampf, who was a great rugby fan. So we sponsored Biarritz Olympique (in Pro D2 for the 2025-26 season), then FC Grenoble Rugby (Pro D2). In 2016-17, we decided to align our rugby strategy with our global reach as a major international company," said Thomas Hirsch, executive vice president and director of external communications, sponsorship and digital at Capgemini, a French group specialised in digital services, to News Tank on 17/06/2025.

The group listed on the Paris Stock Exchange (Euronext Paris) became the technology partner of 14 cycling races organised by Amaury Sport Organisation, including the Tour de France, for five years (2025-2029), on 05/06/2025. "The visibility and hospitality aspects are very important for Capgemini as part of this agreement (with ASO)," said Thomas Hirsch.

In addition to cycling, Capgemini supports golf (Ryder Cup), sailing (America's Cup), motor sport (Peugeot Sport…