Premier League: Liverpool FC, the club with the highest engagement on social media in 2024-25

"Liverpool FC has secured the highest social engagement in the Premier League for the second season in a row," announced the Merseyside club on 23/06/2025.

As a result, according to specialist data measurement company Blinkfire, the club totalled just under "1.7 billion engagements across all platforms" in 2024-25, "10% more than the previous season and 45% above the second-most-engaged club in the league this season."

According to the Nielsen Institute, the 2024-25 Premier League winners club reached 504 million cumulative viewers worldwide between the start of the season and March 2025, more than any other Premier League team.

The club's engagement performance is reflected in its 13.3 billion videos on various platforms including YouTube, on which Liverpool became the first English club to total more than 10 million subscribers in June 2024 (11.4 million as of 24/06/2025).

• Liverpool FC launched three channels on WhatsApp in 2024-25: one in Spanish, one in Portuguese and one dedicated to its women's team (Barclays Women's Super League English women's football first division, 12…