Tennis : « Our partnership with Roland-Garros fuels our experiential strategy » (S. Wareman, Accor)

News Tank Football - Paris - In-depth interviews #403210 - Published on 26/06/25 at 11:00
©  Accor
Stuart Wareman - ©  Accor

« Initially, our partnership with Roland-Garros was predominantly used as a vehicle for corporate hospitality. Increasingly, we decided to use this agreement as more of a global marketing opportunity. We introduced the…

©  Accor
Stuart Wareman - ©  Accor

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