NBA: Ledger (cyrpto), French unicorn, jersey sponsor of the San Antonio Spurs for 2025-2028

Ledger, a French company that designs and markets cryptocurrency wallets and specialized in digital asset security, has become the jersey patch sponsor of the San Antonio Spurs (NBA) and the Austin Spurs (NBA G League) for the 2025-2028 cycle (three seasons), announced the Paris-based unicorn on 25/06/2025.

The company, valued at $1.5bn (€1.37bn) - $563m (€517.6m) in funds raised since 2017 - is the first French brand to appear on an NBA jersey since the introduction of sponsorship patches in the 2017-18 season.

As part of this partnership, which began during the NBA Draft 2025 on 25/06/2025, Ledger has become one of the "global partners" of the Texan franchise, home of French player Victor Wembanyama. "The United States is Ledger’s top market globally," said Pascal Gauthier, chairman and CEO of Ledger. "Nearly one in three NBA fans in the United States say they’re interested in learning more about digital assets," according to the French company founded in 2014, which claims to have sold "7.5 million devices in more than 165 countries" and to secure "more than 20% of the world's…