Paris Saint-Germain: partnership with CrowdIQ Analytics (data) to "elevate the stadium experience"

"In a pioneering move to redefine the live matchday experience, Paris Saint-Germain (Ligue 1 McDonald’s) has teamed up with CrowdIQ, the leading innovator in fan engagement analytics, to quantify and enhance the unique atmosphere at the club’s home stadium (47,929 seats)," said the French club on 24/06/2025.

The two parties have in fact already begun their collaboration through the development of an "Atmosphere Index" that aims to "objectively assess the stadium environment in real time by leveraging advanced computer vision, sound mapping, and behavioral analytics". "The system captures crowd noise, movement, reaction timing, and sensory data, creating a holistic picture of the fan experience," added the Parisian club.

CrowdIQ's innovation is deployed via three main actions:
• "high-resolution computer vision to analyze crowd behavior and demographics ;
• "seamless data integration with PSG’s CRM and ticketing systems ;
• strategic calibration of the algorithm to fit the rhythms of both PSG’s Men’s and Women’s Senior Teams."

The analysis that the American start-up has drawn from this…