Deal Tracker: Real Madrid, UEFA, Brentford FC, CONMEBOL... the latest sponsorship agreements in football

• Real Madrid CF (LALIGA EA Sports) have entered into a six-year partnership (2025-2031) with Kress and Worx, companies specialised in the upkeep and maintenance of outdoor spaces, and have extended their agreement with Cisco, an American company specialised in computer servers, both global sponsors (3^rd level) of the club.
• The sports betting operator Betano have extended its agreement with CONMEBOL to become an official sponsor of the 2025 Copa America Femenina (to be held in Ecuador from 12/07 to 02/08).
• Macron has extended as official UEFA referee match kit supplier from the 2025 Women’s Euro in Switzerland and will provide the shirts of referees in men’s and women’s Champions League, Europa League and Conference League, as well as at the men’s and women’s Euros.
• Indeed, an American digital job search and employment platform, has become the official training shirt sponsor of Brentford FC (Premier League) from the 2025-26 season.
• The French temp agency Kelyps Intérim has extended as main shirt sponsor of AS Saint-Étienne (Ligue 2 BKT) for the 2025-26.

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