Nike: turnover of $46.3bn (-10%) & net profit of $3.2bn (-44%) in 2024-25

The Nike group posted a turnover of $46.309bn (€40.8bn) during the 2024-25 financial year (from 01/06/2024 to 31/05/2025), down 10% compared with 2024-25 ($51.362bn), announced the American equipment manufacturer on 27/06/2025.

The group's net profit is down substantially to $3.22bn (€2.8bn), 44% lower than in 2024-25 ($5.7bn). "While our financial results are in-line with our expectations, they are not where we want them to be. Moving forward, we expect our business to improve," said Elliott Hill, CEO of Nike. The company intends to "drive distinction within key sports and a complete product portfolio".

The Nike brand, whose sales fell by 9% ($44.7 bn/€39.4 bn), accounts for 96.6% of the group's revenues, of which 16.2% was generated by Jordan Brand ($7.27 bn/€6.3 bn). The remaining 3.4% came from Converse ($1.692bn/€1.7bn; -18%).

North America remains the brand's leading market, with $19.5 bn (€17.2 bn) in sales generated, ahead of the EMEA market ($12.2 bn, €10.8 bn). All of Nike's geographic markets saw a decline in revenues.

The only segment to see an increase in sales (5.6%) is…