Premier League: Asahi Super Dry "official beer partner" of Arsenal FC from the 2025-26 season

Asahi Super Dry, a Japanese beer brand, has become an official sponsor of Arsenal FC (Premier League) as part of a "multi-year partnership" from the 2025-26 season, announced the club on 30/06/2025.

As part of this agreement, Asahi beer will be served at the Emirates Stadium (60,704 capacity) during both men’s and women’s (Barclays Women's Super League) fixtures and promoted through "revamped bars and branding" as well as digital campaigns rolled out internationally.

Among Premier League sides, the Japanese company is also a global sponsor and the training kit partner of Manchester City FC since the 2023-24 season. In Sky Bet Championship, Asahi became an official partner of Southampton FC on 25/06/2025.

Asahi group 1/1

Asahi

• Sector: brewery group
  • recent diversification into food and soft drinks
• Founded: 1889
• Headquarters: Tokyo, JPN
• CEO: Atsushi Katsuki
• Sales (2023): JPY2,939bn (€17.9bn)

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