Como 1907: Roc Nation "consultancy partner" to increase the club's exposure within the United States

Roc Nation Sports International, the sports-dedicated subsidiary of the company owned by American rapper Jay-Z, has become a "consultancy" partner of Como 1907 (Serie A Enilive) for several years, announced the club on 30/06/2025.

"The partnership will see Roc Nation leverage its extensive network and expertise to collaborate with Como 1907 on a variety of projects. These initiatives will include providing the club with access to world-class music talents from the Roc Nation roster for potential collaborations and events. Other elements of the partnership will seek to increase Como 1907’s exposure within the United States market, while further promoting the picturesque Italian city as a ”bucket list” destination for sports lovers and travelling tourists. Furthermore, the partnership will focus on securing key commercial partnerships that align with Como 1907’s ambitious vision."

In Italy, Roc Nation is already a partner of Lega Serie A with the aim "to further enhance the global North American reach and appeal of the iconic Italian football league," under an agreement signed on…