West Ham United: Boyle Sports (betting) to replace Betway as main shirt sponsor from the 2025-26 season

Boyle Sports, an Irish bookmaker, has become the principal partner of West Ham United FC (Premier League) as part of a "multi-year partnership" starting from the 2025-26 season, during which the company will feature as the club's main shirt sponsor, announced the club on 01/07/2025.

This deal is part of the bookmaker's "broad package of investment totalling over £100m over the next three years in the UK," said the English club. Under this agreement, Boyle Sports "will work with West Ham United on exciting new content throughout the season, which will appear across the club’s global digital channels," including a content series.

Boyle Sports succeeds another bookmaker, Guernsey and Malta-based Betway, which was the main shirt sponsor of West Ham United FC since 2021-22. Betway's agreement was initially due to run until the end of the 2025-26 season.

• The 2025-26 season is the last during which Premier League sides are allowed to have a bookmaker as their main shirt sponsor. The top flight clubs have collectively agreed to ban sports betting operators as main shirt sponsors from the…