EuroLeague: naming rights agreement with Turkish Airlines, in place since 2010-11, not renewed

Euroleague Basketball has presented the new graphic identity for its premier competition, now known as the 'EuroLeague', following the non-renewal of the naming agreement with Turkish Airlines at the end of the 2024-25 season, announced the Spanish-based organisation on 01/07/2025.

The Turkish airline had been the title sponsor of the 'Turkish...