Mediapro: partnership extended with TGI Sport to produce virtual advertising from 2025

The Spanish audiovisual group Mediapro and TGI Sport have extended their partnership "for all virtual production, international rights and LED hardware supply at stadiums" for a further five years from 2025, announced the sports infrastructure, technology and media rights company on 02/07/2025.

"TGI Sport's virtual production will see the inclusion of new cameras and new camera positions for signage, with further technical developments to enhance and extend this unique offering," explained TGI Sport. The company has been a partner of Mediapro since 2010.

"The deal also includes exclusive International Virtual rights expansion which will see TGI own virtual assets on all international feeds outside Spain in LALIGA's biggest games being sold via TGI Sport Rights on an exclusive basis into each region for future years," added the company.