Deal Tracker: FIFA, Eintracht, AFC, Udinese... the latest sponsorship agreements in football

• The Home Depot, a US retailer of home furnishings and equipment, has become an official FIFA partner of the Club World Cup 2025.
• German energy supplier E-On is to continue as a training kit sponsor of Nottingham Forest FC (Premier League) for the 2025-26 season.
• Udinese Calcio (Serie A Enilive) added a new sponsor to its training kit: bakery products brand Crich.
• The airline SunExpress, official partner of Eintracht Frankfurt since 2017-18, has not extended its partnership beyond the 2024-25 season. Instead, it has signed up as a premium partner (3^rd level) of VfB Stuttgart (Bundesliga) for three seasons (2025-2028).
• American payment solutions group Visa has extended its partnership with the Asian Football Confederation and becomes an official partner of the 2026 Women's Asian Cup.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017.

By default, the contracts signed are sorted in chronological order. This table also allows you to sort the deals by league, the…