Social Media/Serie A: 20 million new followers for the clubs in 2024-25, including 5.9M for AC Milan

The 20 clubs that participated in the 2024-25 Serie A Enilive season had a total of 382 million fans on Instagram, Facebook, TikTok and X on 02/07/2025, 20.5 million more than on 01/08/2024, according to data compiled by News Tank Football. The Italian top flight has an average of 19.1 million followers per club.

Juventus FC are the most followed club in Serie A with 156 million, including 4 million additional followers accumulated over the season (+2.7%). The Turin club is ahead of AC Milan, the 2^nd most popular club with 74.9 million followers, who added 5.9 million new ones over the last season (+8.5%). FC Inter Milan are in third place with 67.2 million followers (+9.2%).

AC Milan, who gained 79% of their new followers via TikTok, recorded the biggest growth in terms of followers between August 2024 and July 2025, ahead of Inter Milan and Juventus.

In relative terms, the best percentage growth can be attributed to Como 1907, promoted in 2024-25, whose digital community has grown by 71% since 01/08/2024. They are followed by Venezia FC (+33%), who were also promoted in 2024-25 but…