Chelsea FC: partnership with Fanatics extended & launch of a new online store

Chelsea FC (Premier League) have extended their agreement with Fanatics and launched a new online store run by the American manufacturer and distributor of licensed sports products, announced the club on 08/07/2025.

Fanatics has been responsible for managing the English club's e-commerce operations since the 2018-19 season as an official distributor. Chelsea FC is recording "significant growth" in its online merchandise sales. "Since the partnership with Fanatics began in 2018, sales have grown on average by double digits each year," said the club, which generated £225.30m (€271.8m) in commercial revenue in 2023-24.

As part of the extended agreement, the club's new online shop will offer "enhanced product content, imagery and search functions utilising the latest AI technology, faster checkout, and multiple language and payment offerings," added the London (ENG) club. In addition to managing e-commerce, Fanatics has also been granted additional rights to design and distribute new product ranges.

• In England, Fanatics has been the exclusive supplier of Premier League Sector: English…