Premier League: Ideagen (software) extends as a sleeve sponsor of Nottingham Forest FC until 2025-26

Ideagen, a British business software company, has extended as a sleeve sponsor of Nottingham Forest FC (Premier League) "for the third consecutive season (2025-26)," announced the club on 09/07/2025.

The brand has occupied this space since the 2023-24 season, and, as such, ranks first in the English club's sponsorship hierarchy. The agreement also covers the youth teams and the women's team (Barclays Women's Super League 2), of which Ideagen was an official partner for the 2021-2023 cycle. In addition to visibility on the club's kit, the group is also supporting the Nottingham Forest Community Trust in initiatives aimed at raising awareness of the digital industry among secondary school pupils.

Another of Nottingham Forest's main partners also extended its agreement on 04/07/2025: German energy supplier E-On, which will continue as a training kit sponsor for the 2025-26 season.

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