Premier League: Adobe (software) "creativity partner & digital fan experience partner"

American software company Adobe has become a "creativity partner" and "digital fan experience partner" of the Premier League, as part of a "multi-year" agreement, announced the English League on 10/07/2025.

The partnership, announced at the Adobe Summit London event, aims to "bring new AI-powered personalised digital experiences to the League's 1.8 billion fans around the world and provide new opportunities for fans to express their creativity" as well as "new ways for fans to create and share Premier League content" and "engage with their Fantasy Premier League teams."

Under the agreement, Adobe Express, Adobe's "quick and easy" content creation application, will be "will be seamlessly integrated into the Premier League's new website and app for the 2025-26 Fantasy Premier League season. Designed to be commercially safe, Firefly is only trained on a dataset of licensed content with permission, such as Adobe Stock, and public-domain content where copyright has expired."

• This partnership was announced nine days after Microsoft, an American IT company, became an official partner of…