ESTAC Troyes: "Being part of City Football Group brings solidity, support & a network" (Edwin Pindi)

"Being part of the City Football Group for almost five years now is first and foremost, given the economic context of French football, a chance to have a solid shareholder. It also brings us many benefits, including the sharing of best practice and access to a real network. We're lucky to have a shareholder who supports us at all times. We benefit from an organisation that allows us to discuss all issues, whether commercial, marketing, communication or sporting, while retaining our autonomy and responsibility at local level," said Edwin Pindi, executive president and CEO of ESTAC Troyes (Ligue 2 BKT), to News Tank Football on 09/07/2025.

"Over the past five years, we have experienced successive disappointments with TV rights. Although mastering our product is an advantage, it's crucial that we all work together. There are obviously economic issues, because we all need financial guarantees in order to operate. Today, we are at a crossroads, because the professional football ecosystem used to be based mainly on player transfers, audiovisual revenues and ancillary commercial resources…