Ligue 1 McDonald's: adidas renews partnership with Stade Brestois for five seasons (2025-2030)

German brand adidas has renewed its partnership with Stade Brestois 29 (Ligue 1 McDonald's) for a further five seasons (2025-2030), announced the club on 11/07/2025. The agreement covers all Stade Brestois teams.

This renewal will extend the partnership between the two companies to 10 years. The brand has been partnered with the club since 2020-21, the season in which adidas took over from Nike, Stade Brestois' equipment supplier for 2010-2020. adidas had previously been the Breton club's equipment supplier over the 1977-1990 and 1992-1996 cycles.

"Stade Brestois 29 is proud to be able to rely on the expertise of adidas, a key player in sport and fashion on a global scale, to support it in its development and its future transition to Arkéa Park. Official supplier since adidas' return in 2020, Stade Brestois will also be able to draw on the experience of the Kermasport group (sports shops) headed by Edern Le Lann in charge of logistics as part of this partnership."

• To mark the club's 75^th anniversary in 2025-26, a collectable shirt will be unveiled with adidas during the season.