Premier League: Puma signs "long-term" partnership extension with Manchester City FC

German brand Puma has signed a "long-term" extension as a global partner (1^st level) and equipment supplier of Manchester City FC (Premier League) from the 2025-26 season, announced the club on 15/07/2025. The agreement covers 10 seasons (2025-2035) with a total value of £1bn (€1.15bn, or £100m/€115m per season), according to British newspaper The Guardian.

The brand succeeded Nike as the club's equipment supplier in 2019-20, while the American company had equipped Manchester City since 2013-14. Since the 1999-20 season, the brands Le Coq Sportif (1999-2003 and 2007-2009), Reebok (2003-2007) and Umbro (2009-2013) had successively supplied Manchester City's kit.

Puma became an official partner of City Football Group (CFG), the football investment holding company that owns Manchester City, in 2019-20, as part of a "long-term agreement". The partnership between Puma and CFG was worth £650m (€754m) over 10 seasons (2019-2029), or £65m (€75.4m) per season paid to CFG, according to British media reports at the time of the deal.

"Commercially, Manchester City and Puma have set new club sales…