Ligue 1 McDonald's: Sportfive to manage Toulouse FC's commercial development from 2025-26

Sportfive has been put in charge of the commercial development of Toulouse FC (Ligue 1 McDonald's) as part of a "long-term strategic partnership" from the 2025-26 season, announced the two entities on 15/07/2025.

The French club will entrust the agency with "with the full scope of its commercial development. This comprehensive collaboration includes the management of sponsorship strategy, hospitality services, and the development of new partnerships, with a shared ambition to enhance the club’s visibility and influence both nationally and internationally."

Sportfive will rely on "the club's internal teams to build an approach that reflects its values of innovation, creativity, commitment, and performance. With more than 1.4 million fans across France, Toulouse FC continues to grow in visibility. This strategic partnership aims to further this momentum, leveraging Sportfive's expertise to boost the club's reputation and that of its region, while strengthening its commercial power both locally and nationally."

This announcement comes on the day that Olivier Cloarec takes office as the…