Kings League: partnership with WSC Sports (AI) for automatic content creation

The Kings League has entered into a partnership with WSC Sports for the automatic creation of content, announced the Israeli company specialised in technology and artificial intelligence (AI) in sport, on 15/07/2025.

The 7-a-side football competition will use a number of solutions from WSC Sports, including:
- "Real-time content creation, so no moment is missed;
- AI-powered personalisation, to deliver content that matches fans' interests;
- Multi-platform delivery, to meet fans wherever they scroll;
- Digital Asset Management (DAM), to unlock the full value of their video library."

WSC Sports is a partner of "more than 450 global leagues, teams, and broadcasters", including TF1 (free-TV), Canal+ (pay and free-TV), Sky (pay-TV), ESPN (pay-TV), DAZN (OTT), LOSC Lille (Ligue 1 McDonald's), the NBA, the LFP, the DFL and the Lega Serie A.