ESTAC Troyes: "Puma's arrival will enable us to standardise within City Football Group" (E. Plestan)

"The arrival of Puma will enable us to standardise the equipment supplier within the group, since nine clubs in the City Group, of which we are a part, are equipped by Puma. This paves the way for cross-selling over the long term. We have a three-season contract. The first year is a period of discovery. In the second year, we're going to really push the customisation of the shirts, which we didn't have time to do this season. It's important to stress this, because after the end of the contract with Le Coq Sportif (which was terminated early), we had to find a new equipment supplier quickly," said Estelle Plestan, commercial director at ESTAC Troyes (Ligue 2 BKT), to News Tank Football on 15/07/2025.

"The City Football Group facilitates contacts with certain advertisers. We are in regular contact with our counterparts at the other clubs, and each department submits a monthly report. This underlines the importance of our commercial approach, which incorporates a local, national and international dimension thanks to the group. We are currently in discussions with prospective clients…