Premier League: SBK (sports betting), training kit sponsor of AFC Bournemouth for the 2025-26 season

SBK, a British sports betting and gambling operator, has become an official partner (2^nd level) and training kit sponsor of AFC Bournemouth "for the 2025-26 season," announced the club on 17/07/2025.

SBK succeeds Dun & Bradstreet, a British consultancy and data analysis firm, the club's training kit sponsor since the 2023-24 season. "The agreement will see the SBK brand prominently feature on the front of all first team training wear, as well as across a range of digital content, including the club's training galleries. In addition, SBK will become the presenting partner of the AFC Bournemouth podcast, further deepening the brand's integration with supporters and club culture."

"The partnership aligns with Black Knight Football Group's wider commercial strategy, with SBK already present through their kit sleeve partnership with Scottish Premiership side, Hibernian FC," explained the English club, who's players and coaches will first be seen in their new training kit during their US summer tour.

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