Sky Bet Championship: rapper Snoop Dogg becomes a minority shareholder in Swansea City AFC

Rapper Snoop Dogg has become a "co-owner and investor" of Swansea City AFC (Sky Bet Championship), announced the Welsh club on 17/07/2025. The exact share acquired by the American has not been communicated, however, it is a minority stake, according to the British daily The Guardian.

The artist thus joins Croatian professional footballer Luka Modrić (AC Milan, Serie A Enilive), a shareholder since 14/04/2025, in the club's capital. The majority of the club's shares remain in the hands of Americans Andy Coleman, Brett Cravatt and Jason Cohen (via Swansea Football LLC). Briton Nigel Morris and Swansea City Supporters Society Ltd are the club's other shareholders.

"Snoop is renowned as one of the greatest and most influential rappers of all time, and has sold 35 million albums worldwide across a performing and recording career spanning more than 30 years. The Death Row Records (music label) owner has won countless awards and received 17 Grammy nominations. He has also always had a deep love of sport, and football in particular. At one point he was a brand ambassador for the FIFA video…